and they are light on your business budget. Ask any retailer or wholesaler to name one of the most important store supplies, his answer would definitely be shopping bags. Amazingly, shopping bags have now become a symbolic representation for many superstores and brands. Specifically, the custom printed shopping bags have proved to be immensely decisive in establishing recognition for any brand. They are tailored to fit any specific brand requirements and serve as a marketing tool as well.
Where to find the most affordable custom printed shopping bags
There are a number of bags stores in the USA but out of many, Bags Direct is an authentic source for getting the most affordable custom printed shopping bags. They provide a diverse collection of bags at their store;
- Reclosable Bags
- T-Shirt Bags
- Die Cut Handle Bags
- Paper Shopping Bags
- Euro Tote Bags
- Ice Bags
- Sand Bags
Many of them come with the features of custom printing, custom sizes, and a varied range of colors to suit the theme of your business. You can easily order thousands of shopping bags from them. In addition to custom printed shopping bags, Bags Direct also provides packaging and shipping supplies like;
- Poly Mailers
- Stretch Films
- Sealing Tapes
- Twist Ties
- Price Guns and Labels
- Heat Sealer
Being a trusted supplier in the USA, Bags Direct is a one-stop-solution for baggage and packaging needs of any businesses.
Custom printed shopping bags often fall into two categories;
1 - Reusable Custom Bags
These shopping bags are often made from cloth, jute or parachute and benefit both, the seller and the buyer. Reusable custom bags have great capacity and holding strength and can carry heavy items without being torn. They are non-transparent bags, facilitate convenient handling, and are often used to do grocery. The only hassle with the reusable custom bags is that they need to be washed timely to remove filth and impurities. They are for long-term use, therefore the reusable custom bags can build deep-rooted brand recognition and familiarity among customers if imprinted with the name and brand logo.
2 - Plastic Custom Bags
These are the traditional shopping bags, made from polythene. They also provide convenient handling, but their strength and durability are lesser than the reusable custom bags. They are available in transparent and non-transparent variety with numerous sizes and color choices for the customers. Plastic custom bags are economical than the reusable custom bags, therefore the businesses prefer them as their store supplies.
Importance of custom printed shopping bags for businesses
1 - Branding
First, your brand name needs to be imprinted on customers’ minds and custom printed shopping bags effectively do this job for your brand. When customers are exposed to the recurrence of your brand name or logo design, they subconsciously store that information. As customers become familiar with your brand, they easily recall your name, and while searching for a product, they opt for the one that your brand is offering. This enhances customer retention as well.
Secondly, every customer that shops from your store, takes home your custom printed shopping bags. This increases your brand recognition and awareness because every customer gets to know you and become familiar with your name and logo design.
2 - The details on custom printed shopping bags
The typical shopping bags do not contain specific information regarding your brand. Custom printed shopping bags often have the necessary details like;
- Citywide or countrywide store locations
- Contact numbers
- Social Networking Links
These details save the time of customers and they are easily able to track you while searching for the products that you offer.
3 - A cost-effective marketing technique
For small-scale businesses and new startups, many advertising and promotional tools prove to be expensive. Therefore, the plastic custom printed shopping bags serve as a cost-effective promotional tool to popularize their brand and help them in establishing brand recognition. Businesses may also associate specific colors with their brand through a clever selection of color schemes for shopping bags.
Reusable custom bags and plastic custom bags, both play a crucial role in creating brand awareness and recognition. The former one is a bit expensive for the businesses but provides longevity for the customers. The later one is economical for the businesses but becomes a trash item within a day. Therefore, the businesses must carry out a strategic planning and budgeting to opt for a befitting shopping bag that turns out to be lucrative instead of being a burden on the business.